Partnership type

Marketplace placement

The product is listed alongside competitors on a third party surface the partner controls.

How to tell it apart from the types next to it

Competing products sit alongside it and the flow is not integrated. In an embedded placement the host shows one product and controls the flow.

How it is usually paid. Listing fees, per lead pricing, or a share of closed volume.

84 examples

Each names both companies, the date, and the announcement it was read from.