Partnership type

White label

The product is sold under the partner's brand. The originating company is not disclosed to the end customer.

How to tell it apart from the types next to it

Brand attribution, not integration depth. An embedded placement usually names the provider. A white label does not.

How it is usually paid. Wholesale pricing, or a licence fee plus volume.

2 examples

Each names both companies, the date, and the announcement it was read from.